Shark Rumble is a Discovery Plus Original about a marine biologist and Shark expert, Luke Tipple, who takes WWE Wrestler, Drew McIntyre to the world-renowned Georgia Aquarium for a shark dive never to be forgotten.
My role was to lead and refine this project from concept to production of final assets while working with a designer and internal client to strategize a look and feel for this show.
Role:
Creative Director
As the Creative Director/Designer on this project, I worked across teams to develop the branding for this podcast, from working with an outside agency to bringing the design in-house to develop the branding further for House Ads, Sizzle, and Waveform Social Post. Lead designers to continue to execute the identity of this branding and strategized with video producers and social teams.
Role:
Creative Director
Designer
As the Creative Director/Designer on this project, I worked with the Sr. Creative Director to gather the internal client needs for this campaign. I created three pitches that I presented to the EVP of our team. From there, I created the final HUB branding and toolkit. From logo, colors, patterns, and texture. I gave designers direction on future executions of the deliverables and feedback on how to color correction styles.
Role:
Creative Director
Designer
Role:
Art Director
Sr. Designer
Hate it or Plate It | Food Network
This series tries to get to the bottom of some people’s hardcore food hang ups. Chef Rashad Frazier cooks up a dish for someone with an extreme food aversion in hopes of making it a part of their regular diet. Will they hate it? Or will they plate it?
My role in this project was the art direction and design of the graphics package of all elements. It also included working alongside the producer to strategize graphics needs and collaborating with the production companies’ visual needs. Directed the animator on motion, visual styles and oversaw the application of graphics for consistency across all social platforms.
Role:
Art Director
Sr. Motion Graphic Designer
Our food-loving audience on Snapchat Discover is hungry to learn about food cultures from around the world BUT don’t necessarily have the budget to do so.
Taste of ___ is an exploration of foods from around the world. Part cooking demo, part crash course in international cuisines — this series teaches us everything we need to know about foods from different cultures.
My role in this project was the art direction and design of the graphics package of all elements. It also included working alongside the producer to strategize graphics needs. Directing and providing visual direction to the animator on motion, visual styles and oversaw the application of graphics for consistency across all social platforms.
Role:
Art Director
Sr. Designer
Viv’s Tips
Hang out in the Food Network Kitchen with Vivian Chang as she shows us fun hacks and easy recipes to do for your friends. This series reaches several online platforms, including Facebook Shows and YouTube. The visual strategy is meant to appeal to millennial audiences and poke fun at the talent’s personality to develop a more personal relationship with the viewer.
My role was to develop a visual strategy for the serie’s goals. I worked along with an producer to strategize and direct a photography shoot for graphics; we created some interesting moments of Viv’s personality to showcase. Also, worked with an animator to apply hand-drawn movement and with a video editor to maintain consistency across all episodes and their platforms.
Role:
Art Director
Sr. Motion Graphic Designer
Three separate motion design boards compositing multiple elements to tell a story in a creative way for show openings.
Role:
Art Director/Designer
Photo Credit: Shutterstock
Food Network Taste Test
Food Network’s Snapchat re-launched an in-house original series featuring staffers experimenting with tasting different foods and food trends. The goal for this project was to create a look and feel for the series’s graphics that connected to the tone. The idea was to stay on brand with a young and vibrant-like tone for our Snapchat content, along with engaging with our other social platforms. My role involved conceptualizing the logo design, research, mood-boarding and directing the overall approach of the visuals and animation.
Role:
Art Director
In this series, Chelsey White (@chelsweet) takes us into the lives of food professionals and entrepreneurs to learn about their different career journeys. From your local butcher to the country dairy farmer, Chelsey will try her shot at learning what it really takes to do their job. We’ll food professionals and get an inside look at some of the different paths they took to get where they are.
My role in this project was the art direction and design of the graphics package of all elements. It also included working alongside the producer to strategize graphics needs. Directing and providing visual direction to the animator on motion, visual styles and oversaw the application of graphics for consistency across all social platforms.
Role:
Art Director
Sr. Designer
Food Network Haute Plate
This is an original series focusing on high-end plating techniques and parallel low-end junk foods. The strategy was to create a style that connected to the tone of the series that was clean, modern and scientific.
Guided all phases of creative work from ideation to final builds, including inspiring through mood boards and other creative feedback.
Role:
Art Director
Must Love Food | Food Network
The way to someone’s heart is through their stomachs, right? Targeting our millennial audience, our team put together the perfect series mashup of food and dating. Two cooks compete for the chance to go on a date with a single food lover who’s looking for the tastiest plate.
My role in this project was the art direction and design of the graphics package of all elements. It also included working alongside the producer to strategize graphics needs and collaborating with the production companies’ visual needs. Directed the animator on motion, visual styles and oversaw the application of graphics for consistency across all social platforms.
Role:
Art Director
Sr. Motion Graphic Designer
As one of the Design Director’s on Food Network Kitchen, I cover overseeing the infographic and paid digital ad style guides for the brand. The food network kitchen brand was developed based on Food and Snapchat Food branding including direct usage of the color palette and similar typography while pulling in some elements from snapchat and site to create the new direct-to-consumer brand.
In my role, I lead my designer in creation of infographic, paid ads, and style guides while still being hands-on when necessary.
Role:
Art Director/Designer
Cutting Edge | Food Network
Food Network Digital launched a series with Feast of Fiction stars Jimmy and Ashley as they explore the cutting edge of technology in the kitchen.
My role in this project was the art direction, design and animation of all elements. It also included working alongside the producer to strategize graphics needs.
Role:
Art Director
Sr. Motion Graphic Designer
Art Directed on Dan Can Bake It a finalist in the Digiday Publishing Awards for Best Video Series.
Dan Can Bake It | Food Network
Food Network’s Digital created a series called Dan Can Bake It. The program featured pastry chef Dan Langan who took on weekly culinary challenges.
Guided all phases of creative work from ideation to final builds.
Role:
Art Director
WINNER : Treat Yourself with Skyler was awarded with a Cynopsis Digital Model-D Award for Best Social Media Campaign for a Broadcast, Cable TV or Web Series in November 2018.
Treat Yourself with Skyler | Food Network
Food Network’s Snapchat team premiered a new original series hosted by Skyler Bouchard from Dining with Skyler. In this series, she dives into how we can incorporate the food we eat into our beauty regimens and what the effects of doing so will be.
Lead all phases of creative work from ideation to final builds, including inspiring, creative feedback, directing design/ animations and even hands-on design/animations.
Role:
Art Director
Sr. Motion Graphic Designer
Comfort Nation
Lazarus Lynch travels to the south to uncover the most delicious food traditions. The visual tone is southern, vintage with a hint of modern touch.
My role was to determine how best to represent a concept visually and guide the designer on best practices. I provided a visual mood board and design direction throughout the process of color, layout, craftsmanship and visual aesthetic.
Role:
Art Director
Food Network | Snapchat Discover Channel
Art Directs and Designs for An Award-Winning Food Focused, Daily Edition Driven Food Network Snapchat Discover Channel
Re-developed the visual design for Food Network’s daily edition on Snapchat Discover in 2017 to bring more consistency to the channel. The goal was to bring in a visual connection from our Food Network Magazine branding by creating a Snapchat Food Network brand that relates to a younger audience.
As the Art Director, I established the aesthetic, motion, and sound direction for this platform. I designed the base templates for visual consistency and the style guide for the platform, which includes fonts, colors, visual elements, etc to utilize towards creating daily publishing editions. I also built, trained and directed a small design team. In addition, I oversee the visual design strategy and production of graphics for designs of 14+ pieces of content, 7 days a week, 365 days a year while collaborating with editorial and video teams.
Role:
Art Director
Sr. Motion Graphic Designer
Role:
Art Director
AOL at CES
CES (Consumer Electronics Show) is an event that AOL attends every year. Our in-house team designed all parts of the print and digital components for CES. I worked on everything including evites, plasmas, motion graphic animation for a billboard, signage, print collateral, etc.
Role:
Designer
Animator
This disruptive direction gets unveiled at the NewFronts 2015, where AOL hosted UNLEASH, an event equally limitless in its opportunities to experience video revolution. This gets captured in a logo that appears to be in motion, catching the eye and teasing the brain because you’re sure it’s moving, even when it isn’t.
Opening the NewFronts show was a motion graphic typographic animation, which included the stylized UNLEASHED logo animation that I animated. I also worked on title slide animations of over 20 presenters such as Deion Sanders, James Franco, Jared Leto, and Steve Buscemi.
Role:
Designer
Animator
Aol Take Your Child To Work Day 2015
Conceptualized the visuals for several marketing material pieces for the Take Your Child To Work Day Event at Aol New York offices.
Role:
Designer
Philadelphia Insurance Companies
Philadelphia Insurance Companies created an event that promotes a green environment. GREENPHLY events include the National Coat Drive Challenge and partnered with GreenFest Philly for several environmental events. The Environmental Products poster was also displayed at AIGA in-house exhibit (Last Image Top right).
Role:
Designer
Aol Sale Conference:
Every year AOL puts together a Sales conference event for their employees. I had the opportunity to work with the AOL team to create various materials for this event such as environmental graphics, LED wall graphics, and digital graphics.
Role:
Designer
Animator
Amex Unstaged App | Radical Media
Created graphics that helped build the final app with the creative director and producers on the team. These graphics included images that highlighted the celebrities in different ways throughout the app.
Role:
Designer
The New Calligraphy Renaissance
An editorial layout expressing the beauty of calligraphy.
Role:
Designer
Researcher
Links to the Past
A book about how the connections from our past ancestry link us to our present day lives. The book is composed of research, genealogical research, understanding of how DNA works, and oral history, which helps verify truths, fallacies, and how your ancestral past connects you to your life and validates your identity.
Role:
Designer
Editor
Voice
A poster series campaign that represents the opposite of silence, promoting and encouraging individuals to speak up through different medias. I designed several poster layouts and developed two directions below that were printed "30 x 40" on satin.
Role:
Designer